OBJECTIVE
ZHIZHI is a lifestyle fashion brand built around the theme of everyday ease and comfort. To create genuine resonance on social media, we’ve moved away from traditional model shoots and instead invited real-life content creators (KOCs and mid-tier influencers) to become the face of the brand. The winter focus is the "Light Snow" Down Jacket Series, with “lightness” as the core message, expressing a soft, effortless energy for winter. The shoot takes place in the snowy mountains, where delicate Czech velvet meets falling snow to visually bring the idea of lightness to life.
SOCIAL MEDIA PROMOTION & KOL PARTNERSHIPS
PROFESSIONAL
TREND-FORWARD
LOCALLY TRUSTED
EMOTIONALLY RESONANT
TVC PRODUCTION
CORE STRATEGY
Feature real-life influencers instead of traditional models
Create lifestyle-focused content rooted in everyday scenarios
Drive two-way engagement across social platforms
Co-develop campaign topics with both brand and influencers
MARKETING VALUE
Boosts audience trust and relatability
Establishes a warm, authentic brand presence
Encourages community co-creation and UGC growth
Amplifies brand voice and enables targeted niche penetration
