OBJECTIVE

OKAMI is a well-established Japanese buffet chain across Australia, known for its family-friendly dining experience and great value. With the core slogan “All You Can Eat Excellent,” our goal is to strengthen brand identity through the Dream Bus campaign - a Japan-themed bus experience that connects the idea of Japanese cuisine with fun, immersive visuals. From ad production to offline activations, the campaign encourages customers to discover more OKAMI locations and routes through this unique mobile concept.