MARKETING OBJECTIVES
1. Strengthen brand personality through storytelling and character-driven content to
build fan loyalty
2. Amplify the “collectibles + cake” IP appeal and establish ongoing community en-
gagement
3. Spark UGC-driven viral growth to attract more local Gen Z and international visitors
4. Increase in-store event participation and drive higher conversion rates
TARGET AUDIENCE
1ovey is a unique space combining cakes, cffee, collectible culture, and social
experiences.
Our core audience includes Gen Z, families, and visually-driven young urbanites
who love to share.
SOCIAL MEDIA MANAGEMENT
Highlight the visual appeal of key products
Creative Collaborator
Plan interactive experiences to boost engagement and conversion Use interactive posts to deepen customer loyalty and stickiness
Build long-term brand equity
Launch buzz-worthy themed campaigns with viral potential Coordinate online and offline content rollout
OFFLINE EVENT & ACTIVATION EXECUTION
Themed challenge-based missions and activities
Blind box swap events
DATA REPORT
Omnichannel Content Strategy
1:REACH BROADER AUDIENCES：Each platform taps into distinct user communities
2:BOOST DISTRIBUTION EFFICIENCY: Extend the lifespan and impact of content
3: REPURPOSE CONTENT ACROSS PLATFORMS
• One vlog can become short-form videos (Douyin/TikTok) + product feature posts (Rednote) + BTS photos (Instagram) + recap articles (WeChat official Account)
• One creative idea can be amplified multiple times through tailored platform formats, maximising value
CASE STUDY
Sonny Angel Blind box unboxing &collection challenges
More comprehensive data feedback for strategy optimisation
Each platform offers unique insights
• Tiktok provides user watch time & interaction rates
• Rednote provides save & interest intent
• Instagram reflects visual content preferences
• Facebook shows audience location & language engagement
• Combined analytics allow deeper behavioural insights and smarter content planning for future campaigns
