OBJECTIVE
To build hype for the Grassland Grand Show and upcoming offline events, we’re launching co-branded shoots with celebrities under the “Surprise Box” theme.
Paired with online content pushes and influencer collaborations, the campaign will drive strong traffic in just one month.
Overseas origin-tracing shoots in collaboration with Woolmark Australia
Celebrity endorsements featuring key product styles to boost exposure and sales momentum
CELEBRITY PARTNERSHIPS & SOCIAL MEDIA AMPLIFICATION
FULL CAMPAIGN PLANNING & EXECUTION
CROSS-PLATFORM CONTENT DISTRIBUTION
PROFESSIONAL COMMERCIAL SHOOTS
SCRIPTWRITING FOR VIDEO PRODUCTION