OBJECTIVE
SONEVEN is a golf apparel brand aiming to establish a strong presence in Australia. Targeting fashion-forward golf enthusiasts, we’re building a long-term strategy that combines content, community, e-commerce, and KOL marketing. By tapping directly into the local golf scene through event sponsorships, club partnerships, and influencer collaborations, we’ll grow brand awareness and trust. With precision-targeted Google and Meta ads, we have established a clear path to both online and offline sales.
THROUGH A BLEND OF COMPELLING ONLINE CONTENT, DEEP INTEGRATION WITH
LOCAL GOLF COMMUNITIES, AND TARGETED AUDIENCE ENGAGEMENT, SONEVEN WILL
QUICKLY ESTABLISH ITSELF IN AUSTRALIA AS A YOUTHFUL, PROFESSIONAL, AND DIS-
FULL-FUNNEL BRAND MARKETING
PROFESSIONAL
TREND-FORWARD
LOCALLY TRUSTED
EMOTIONALLY RESONANT
SOCIAL MEDIA MANAGEMENT
WEBSITE ASSET CREATION
BROCHURE & PRINT DESIGN
CONSISTENT BRAND AESTHETICS ACROSS ALL TOUCH-POINTS
Google & Meta Ads precision Targeting
• Target golf-related keywords and interest groups via Facebook & Instagram
• Tailor creatives for two key segments:
• Middle-class women aged 40–60
• Trend-driven sports lovers under 30
KOL COLLABORATIONS & BRAND AMBASSADORS
• Collaborate with local golf coaches, club influencers, and fitness creators
• Create content series like “A Day on the Course” or “Daily Golf Fits”
• Launch short-form co-branded videos featuring “Coach’s Picks” and must-have styles
OFFLINE EVENT STRATEGY
Event Sponsorship：Combine online exposure with offline engagement to create emotional resonance with consumers.
Trade Show Participation：Join professional expos to elevate brand image, generate social media buzz, and increase media coverage.
Pop-Up Stores： Design immersive brand experiences to create strong emotional touch points and memorable moments
TARGETED BRAND EXPOSURE IN THE GOLF COMMUNITY SPONSOR LOCAL GOLF CLUBS, TOURNAMENTS, AND COURSE EVENTS
• Partner with top golf venues in Melbourne, Sydney, and Brisbane
• Title or co-sponsor local weekend opens and charity tournaments
• Offer product trials (e.g. golf apparel), giveaways (caps), and signed merchandise to boost interaction and recall.